In the cab trade magazine TAXI, battling Steve MacNamara of the LTDA blows the lid of Uber PR! Steve is no slouch when it comes to spotting a dodgy operator. This is Steve’s article blowing the gaff on how Uber are trying to take Londoners for a ride. “Up until now Uber have been very careful to play down the influence and power that a £250,000 per month lobbying budgetbuys. We knew the company was cultivating key journalists, editors, politicians and Whitehall Mandarins;but up until last week this was deliberately kept low key, with just the occasional journalist being askedto deliver a pro Uber article every now and then.
The big bucks had been spent on cultivating those at the top and whose allegiance to Uber was known by only a very few senior managers in the minicab app’s empire, these sleepers, as Uber refers to them, only get called upon in a crisis.
Uber obviously believes that a crisis has now arrived in the shape of TfL’s revised private hire regulations proposals, because it has pulled out all the stops and is using everyone it knows and every political trick in the book to prevent these much needed changes from becoming a reality. The primary tactic so far has been to try and convince the public that the proposed changes have only come about because of the LTDA’s influence at City Hall and that Boris has bowed to the“black cab mafia,”as they call us.
The proof of Uber’s panic is now evident in the amount of column inches and radio and TV coverage that it has managed to secure,proclaiming how unfair it is that TfL wants Uber regulated. Since theregulation changes were announcedUber has managed to knock therefugee crisis off the front pages ofmany papers and even the Russian bombing of Isis in Syria took second billing to the“the future of Uber is threatened”story.