Ingenious Boris raises £££Ms in sponsorship for capital as well as billions in foreign investment

Boris Johnson in tough times, doesn’t sit there bemoaning London’s fate!  He goes out and gets!  Boris always says moaning a waste of time.  Upp he jumped to start raising sponsorship for London.  He has already raised £25M from Barclays for the Boris Bikes and is looking to double that.borisjohnsoncute7

He is looking for £50.5M funding for the cable car, and is seeking to match the full cost and now we read that he has raised the full £60M cost of the floating walkway from Venus Group. 

Then there is the new Mayor of London Scheme for Young Musicians.  This is to develop kids who show musical talent,  and Boris is looking for £2M to provide 400 scholarships.  Several musical professionals are already patrons of the scheme.

I also recall that two years ago, in Davos, Boris raised £16M from Lakshmi Mittal, chairman of the Arcelormittal steel company.  Interesting story. Boris spotted Lakshmi in the gents when they were both attending the same international conference.  Quick as a flash Boris got him to stump up the money needed for Anish Kapoor’s Orbit.  The Orbit will be  completed by the autumn.  That’s our boy!

Massive sponsorship deals have been arranged for the Olympics and full details are in the Daily Telegraph here.

I intend to check to find out what other sponsorship the Mayor has raised or intends to raise, but we should commend his admirable enterprise in tough times in going out and getting funds in this way.  After all, how much sponsorship did Ken Livingstone provide, diddley squat I seem to recall, zero, zip, nada!

UPDATE:  Details here of funding raised by the Mayor for sport.  The grass roots sports legacy initiative launched by London Mayor Boris Johnson and his Sports Commissioner Kate Hoey two years ago, which targeted matching its overall £15.5 million ($25.2 million) investment through the Sports Legacy Fund with equivalent outside funding, announced today that it expects to have generated £20 million ($33 million) of additional income from outside agencies by next month.

UPDATE:  30/7/11.  The Mayor has announced that Barclays are to contribute another £25M to the bike hire scheme.

UPDATE: 11/10/11.  At Mayor’s Question Time, Boris confirmed that the cost of the cable car is being funded by the Arab Emirate up to £36M.  Other sponsors will raise the cost of sponsorship for the cable car to £44M.

The London River Path Project will be executed at no cost to Londoners,(as stated above, the cost is to be born by the Venus Group) but the capital will receive 30% of the revenue.

October 2013.  Boris has also raised billions for London and the UK from foreign investors, notably his trade mission to China, with George Osborne. In all, Boris Johnson has raised at least £250 million in funding for Londoners, hardly trifling.

March 2015:  £51 million from Santander for bike scheme.  £100 million for Garden Bridge.

10 responses to “Ingenious Boris raises £££Ms in sponsorship for capital as well as billions in foreign investment

  1. I can imagine businessmen and leading figures in the arts rushing to give Boris funding. Ken not so much.

    • There were problems with money mysteriously going missing in Ken’s era. That would be a problem in the unlikely scenario that he came back as Mayor.

  2. Boris doesn’t just talk about things, he goes out and does them. John Biggs better not bank on the fact that Boris will still raise the funding for the cable car.

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