Hokuto Katsui and Nao Yagi’s mintdesigns is a respected designer label with a store in Shibuya’s celebrated Parco. Beautiful prints and patterning are major elements of this team and they often play around with quirky headgear.
Hokuto Katsui studied at Parsons School of Design in New York and Saint Martins School of Art and Design before moving back to Japan and co-founding mintdesigns with Nao Yagi and Yusuke Takeyama in July 2001
Nao Yagi graduated from Doshisha University in Fine Arts after which she attended Central Saint Martins College of Art and Design.
In 2005, the label won the 7th Moët et Chandon New Designers’ Award. mintdesigns exports internationally and recently launched a children’s line. Their off the wall sense of style and quirky humour have struck a strong chord with the buying public in Japan, who adore original headwear and outrageous creations. Japanese fashion is far wilder and freakier than UK fashion, think Lady Gaga.